Huawei vs Apple Discount Competition Heats Up in China (2024)

By Oladeji Olabisi
3 Min Read
Iphone 16 pro max

In 2024, China’s smartphone market is witnessing an unprecedented Huawei vs Apple discount competition China, as both tech giants slash prices to attract budget-conscious consumers. With Huawei’s resurgence and Apple’s aggressive discounting, this price war reflects shifting consumer behaviors and economic pressures in China.

The Rise of Huawei’s Discount Strategy

Huawei, a Chinese multinational tech giant known for telecommunications gear, solar tech, and electric cars, stunned the market in August 2024 by overtaking Apple in smartphone sales within China for the first time in four years. To capitalize on this momentum, Huawei rolled out discounts of up to 20% on premium devices like the Mate 60 series.

This move targets value-driven buyers amid China’s economic slowdown, where consumers prioritize affordability without compromising quality.

Apple’s Counterattack: Price Cuts Up to 500 Yuan

Apple, the world’s largest tech company, responded swiftly by offering discounts of 500 yuan ($68.50) on iPhones and accessories. Analysts attribute this shift to Apple’s need to adapt to China’s “value-seeking” trend.

Will Wong, Senior Research Manager at IDC, explains:

“Apple’s strategy changed to align with Chinese shopping habits. Without discounts, they risk falling behind local rivals like Huawei.”

Why Are Consumers Hesitant?

Despite steep discounts, consumers remain cautious due to:

  1. Economic challenges: Slow post-pandemic recovery and rising unemployment.
  2. Overwhelming choices: A flood of flagship launches from Xiaomi, Oppo, and Vivo.
  3. Brand loyalty: National pride drives support for Huawei, but Apple retains prestige.

Ivan Lam, Senior Analyst at Counterpoint Research, notes:

“Every brand is fighting harder. Discounts are now table stakes in China’s smartphone wars.”Consumer Behavior: Pragmatism Over Patriotism

Chinese shoppers are balancing patriotism with practicality. While many support Huawei as a local champion, Apple’s brand appeal persists. This dynamic creates a win-win for consumers, who enjoy lower prices without sacrificing options.

As one Beijing buyer told Reuters:

“I love Huawei, but Apple’s ecosystem is unmatched. With discounts, I might buy both!”

Should You Join Team Apple or Team Huawei?

The Huawei vs Apple discount competition is more than a sales battle—it’s a reflection of global tech rivalry and China’s economic resilience. Here’s how to decide:

  • Choose Huawei if you prioritize affordability, local innovation, and 5G capabilities.
  • Choose Apple for ecosystem integration, status symbolism, and long-term software support.

Either way, consumers benefit from lower prices and cutting-edge tech.

Final Thoughts

China’s smartphone market is a microcosm of its evolving economy: fiercely competitive, adaptive, and consumer-centric. As Huawei and Apple vie for dominance, the real winners are shoppers scoring premium devices at unprecedented discounts.

What’s your take? Are you Team Apple, Team Huawei, or both? Share your thoughts below!

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