Chinese tech giant OPPO has announced 17-year-old Spanish football sensation Lamine Yamal as its global brand ambassador. The partnership aligns with OPPO’s refreshed “Make Your Moment” initiative, aimed at empowering young people worldwide to embrace the present and turn passion into action.
Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO, praised Yamal’s dedication: “Lamine embodies the ‘Make Your Moment’ spirit. Despite immense pressure as a rising star, he stays grounded, focusing on his craft and education. His humility and maturity inspire millions.”
Since his 2023 debut, Yamal has dazzled fans with his skill, earning accolades like the Kopa Trophy and UEFA Euro 2024’s Young Player Award. Off the field, his iconic “304” goal celebration—honoring his hometown, Rocafonda—symbolizes his connection to his roots, resonating with aspiring athletes globally.
OPPO’s “Make Your Moment” Vision
OPPO’s campaign merges cutting-edge technology with sports passion. The brand, known for its flagship Find X8 Series (celebrated for camera innovation and battery life), has long partnered with sports giants like the UEFA Champions League to engage fans. With operations in 70+ countries and 300,000 retail spaces, OPPO’s global footprint now leverages Yamal’s star power to deepen ties with Gen Z.

“Youth are the future,” Zhang added. “Through tech and sport, we empower them to make their moment.” As ambassador, Yamal will front community initiatives, including OPPO’s AI Studio platform, where fans can “become his teammate” virtually.
Grassroots Impact and Tech Innovation
OPPO’s collaboration extends beyond marketing. The brand supports grassroots football through facility upgrades and creative charity projects. Yamal’s role amplifies this mission, encouraging young fans to pursue their dreams fearlessly.
Why Lamine Yamal?
Yamal’s journey mirrors OPPO’s ethos. After overcoming injury, he prioritized disciplined training—a mindset aligning with OPPO’s focus on preparation and innovation. “The best way to handle pressure is to stay present,” Yamal shared, echoing the “Make Your Moment” philosophy.

Global Reach, Local Inspiration
From Rocafonda to Barcelona, Yamal’s story proves that seizing the moment breeds greatness. OPPO, with 60% of shipments overseas, continues bridging tech and culture, inspiring youth to shine uniquely. As Zhang noted, “Together, we’ll redefine what’s possible.”
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